Get the Data you need to make the right decisions with Mike Rhodes' Performance Max Script Mike Rhode's Performance Max Script.
A Comprehensive, Automated Spreadsheet for Your Products, Campaigns, and More—Trusted by Thousands Worldwide. ✅
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What is a Performance Max Script?
If you don't trust Google to deliver the best results for your clients, the Performance Max (PMax) script is for you. Monitor your campaigns and gain insights not available in the UI with one simple, user-controlled script. Pay once and use it as often as you need.
Key Features:
- Comprehensive Data: The PMax script (~1500 lines of code) is pasted into your Google Ads account, generating a constantly updated spreadsheet with detailed insights on products, campaigns, search categories, asset groups, assets, placements, and changes.
- Easy Implementation:
- Copy the template Google Sheet.
- Paste the code into your account.
- Hit run and wait for a minute or two.
Why Use This Script Instead of the ‘Insights’ Tab?
Google's UI often lacks easy export options, and when data is downloadable, it's frequently in a cumbersome format. Some data isn’t available at all unless specific campaign settings are met.
Use Cases:
- Spend by Channel: View actual and percentage spend on shopping, video, display, and search/other channels, along with conversions and ROAS for each.
- Search Categories: Identify and categorize search terms into brand, close-to-brand, non-brand, and blank categories, with links to request changes from Google.
- Product Matrix: Analyze product data categorized into six buckets (zombies, zero conv, meh, flukes, costly, and profitable) over any date range, including data from Shopping campaigns.
- Product ID Buckets: Create a supplemental feed with product ‘buckets,’ ready for upload to your Merchant Centre account.
- Placements: Identify websites, YouTube channels, or mobile apps where your ads appear, and request changes using the Exclusions form.
- Change History: Consolidate change history data in one place, with prompts to help interpret it using ChatGPT.
- Assets: See which videos get the most spend and identify if they are auto-generated by Google’s AI.
- Asset Groups: Get key metrics for Asset Groups, including those for Listing Groups in Shopping Ads and Lead Gen accounts.
