Google Ads Since 2010 = 15+ Years of Real-Account Experience

No Agencies.
No Reps.
No Guesswork.

Just Google Ads that drive real results, whether you're learning to run your own, scaling with expert oversight, or bringing in senior-level strategy.

What's your monthly Google Ads spend?

Under $10k / month Google Ads Mastery Learn to run your own ads with confidence ↗ $10k–$50k / month DDA On Demand Done-with-you coaching for serious growth ↗ $50k+ / month DDA Advisory Fractional CMO-level Google Ads strategy ↗

130k+

YouTube Subscribers

15+

Years Managing Campaigns

$30M+

Ad Spend Under Management

5k+

Students & Clients Worldwide

Member Case Studies

What Difference Can DDA: On Demand Make to Your Business?

Three businesses. Three different problems. Three different fixes. Here's what changed when each one got their own Google Ads coach.

On Demand · Australian services business

Fewer Google Ads Conversions. 44% More Paying Customers.

Their previous agency kept reporting more and more conversions, but the business wasn't seeing more customers. We rebuilt their conversion tracking so Google optimised for real customers, then rebuilt the campaigns around it.

"The quality of our leads is through the roof and we're so busy I'm back on the tools with the admin team, just fielding and booking. Twelve months on, it's one of the best business decisions I've made."
Julie, business owner, 12 months on DDA On Demand

New paying customers

935 → 1,342

▲ 44% · +407 customers

Google Ads conversions (enquiries)

4,955 → 4,015

▼ 19% · the old vanity metric

1 in 3

Enquiries now become a paying customer, up from 1 in 5 before.

On Demand · Search-driven e-commerce brand (AU, US, Canada and Europe)

Google Ads Spend Doubled. ROAS Held Above 300%.

A festival wear brand running a Performance Max heavy account, with ROAS falling from 5.9x to 4.0x and still dropping. We rebuilt the account around Shopping and Search, segmented Performance Max, locked in a profitable ROAS target, then scaled spend.

Google Ads spend

€154k → €316k

▲ 106% · spend doubled

Google Ads revenue

€718k → €1.32m

▲ 85% · +€607k revenue

4.2x

Average ROAS in 2026 while spending twice as much. Above 300% in 14 of 15 months since joining.

Google Ads account restructure · US law firm

Half the Ad Spend. More Client Value Signed.

They scaled spend hard to hit their targets, peaking over $105k in February and paying far too much for every result. We rebuilt the account structure and conversion inputs to bid on real business outcomes instead of platform conversions.

Google Ads spend

$105,698 → $52,634

▼ 50% · half the spend

Total client value signed

$1,324,105 → $1,735,481

▲ 31% · +$411,377

2.6x

More client value for every $1 of ad spend, up from $12.53 to $32.97.

Notice what none of these needed: more information. Each one needed someone to look at one account properly and fix the thing that was actually broken.

Find Out More About DDA: On Demand

Three Paths. One Direction.

Find the right
level of support

From self-managed learning through to hands-on strategic oversight, there's a DDA programme built for exactly where you are right now.

● Self-Managed

🎯

Google Ads Mastery

Everything you need to run profitable Google Ads, the tools, education and support built for Business Owners, Freelancers and Agency Staff.

$149/mo

12-month programme

Weekly Live Coaching Calls
Daily Live Feed Support (Mon – Fri)
Access to DDA's proprietary Google Ads Management Tools
Monthly Masterclasses
24/7 Coaching with "AI Aaron"
Access to 13 Hour Google Ads Course "Mastering Google Ads"

Get Started ↗

★ Most Popular

📈

DDA On Demand

Expert-led, done-with-you coaching for businesses spending $10k–$50k/month who want to scale profitably with ongoing strategic guidance.

$1,499/mo

Flat fee • No percentage of spend

Full Audit & Personalised Google Ads Strategy & Roadmap
1:1 Private Coaching Calls
Private Slack Support
Full Access to DDA's Education Platform

Learn More ↗

◆ Enterprise

⚡

DDA Advisory

Fractional CMO-level Google Ads strategy for high-spend businesses that need senior oversight without the full-time executive cost.

Custom

Bespoke engagements • $50k+ monthly spend

Fractional CMO access to Aaron directly
Full account strategy & governance
Agency oversight & vendor management
Board-level reporting & attribution

Apply Now ↗

About Aaron Young

Real experience.
Real results.

I'm not a marketer who teaches theory. I've been managing Google Ads campaigns professionally since 2010, across industries from retail and health to travel and B2B SaaS.

I built DDA to give business owners the education and oversight that most agencies never provide, so you can own your Google Ads results regardless of who runs your account.

2010

Managing Google Ads since

130k+

YouTube subscribers

$30M+

Ad spend managed

Top 1%

Google Ads educator globally

#1 Google Ads YouTube Channel 130,000+ subscribers · youtube.com/@AaronYoungGoogleAds

"Most businesses are wasting 30–60% of their Google Ads budget without knowing it. That's not a platform problem. It's a knowledge problem. And it's fixable."

Aaron Young Founder, Define Digital Academy

Testimonials & Reviews

Ready to stop guessing?

Let's fix your Google Ads.

Tell us where you're at and we'll point you to the right path, whether that's a $149/month membership or a senior advisory engagement.

Find My Path ↗ Learn About Aaron

After years and thousands of dollars wasted on marketing agencies, I decided to take a chance on DDA's On Demand program. This has been one of the best business decisions I've made not only cost wise but growth wise. The support I have received from both Johan and Aaron has been nothing short of exceptional - they respond quickly, they explain clearly and they are unravelling the 'mystery' of Google Ads in a way I have never understood. I am now seeing consistent growth that is predictable and it has massively reduced one of my biggest stressors of running a business. I cannot endorse or recommend DDA's On Demand Program more highly.

Julie Fox
Director of Pynk Health

No Agencies. No Reps. No Guesswork.