Define Digital Academy: Google Ads Espresso

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Stay up to date with the latest Google Ads Strategies and Updates from Aaron Young, that business owners & Google Specialists are using to increase the performance of their Google Ads campaigns.

Google Ads Espresso

Stay ahead in the digital marketing world with Define Digital Academy’s newsletter. Get updates, expert tips, and essential insights to enhance your skills and grow your career.

The Google Ads Settings You Need to Get Right (Or Risk Wasting Money)

Aaron's "April Fools Birthday Sale" Starts Tomorrow 🎉🍾 Yep, Aaron’s birthday is April 1st.Nope, this isn’t a prank.🎉 Check your inbox tomorrow for the 48-Hour Birthday Sale! Over the last few years, Google has made running Google Ads campaigns more accessible than ever. That’s great—if ...

by Aaron Young — Mar 31, 2025 google ads best practices google ads campaign settings google ads for small business google ads settings optimize google ads

The Differences Between PMAX & Demand Gen in Google Ads: Which One is Best for Your Business?

The Define Digital Academy App is here! 📱 Now available on Apple & Android, so you can access your courses and connect with our community anytime, anywhere. Download on Apple Download on Android If you’re running Google Ads right now, I can almost guarantee that in the past seven days, ...

Mar 24, 2025 google ads 2025 google ads campaign strategy google ads cpc google ads optimization lower cpc in google ads reduce google ads costs

Why Google Ads CPCs Keep Increasing (And How to Fix It)

The way people search is evolving, and Google is rolling out major changes in response. These shifts are significantly impacting Google Ads campaigns, leading to rising Cost-Per-Click (CPC). If you’ve noticed an increase in your CPCs, you’re not alone. Why Are Google Ads CPCs Increasing? S...

by Aaron Young — Mar 17, 2025 google ads 2025 google ads campaign strategy google ads cpc google ads optimization lower cpc in google ads reduce google ads costs

The Biggest Mistakes made by Google Ads Specialists

Get 24/7 Google Ads Coaching with “Aaron AI” With "Aaron AI" you can call or text Aaron anytime to get help & strategy support with your Google Ads campaigns Check Out AI Aaron Now I had an interview with Tomasz Abbott-Wieczorek and we spoke at length about a number of important topics for...

by Aaron Young — Mar 10, 2025 advanced google ads optimization ai-powered google ads strategies google ads career trends ppc advertising in 2025 the future of paid search

The Future of Google Ads Specialists

Get 24/7 Google Ads Coaching with “Aaron AI” With "Aaron AI" you can call or text Aaron anytime to get help & strategy support with your Google Ads campaigns Check Out AI Aaron Now AI is transforming nearly every industry, and Google Ads is no exception. The rise of automation has sparked ...

by Aaron Young — Mar 03, 2025 ai in google ads management digital marketing future future of google ads specialists google ads automation strategy ppc trends 2025

Google Ads Clicks with No Sales? This Is How You Fix It

Paying for clicks in your Google Ads campaign and getting NO SALES or CONVERSIONS is honestly the most frustrating thing that can happen—especially if you are a small business owner. So in this newsletter, I am going to take you through the exact 5 steps that I go through if I am reviewing ...

by Aaron Young — Feb 24, 2025 google ads conversion fix google ads no sales solution landing page optimisation optimising google ads campaigns ppc targeting and ad copy

Why Demand Gen Matters in 2025

I am super excited to announce that my latest Google Ads Course - Mastering Google Ads [All Access] now comes with 24/7 Support 🤯 Meet ‘AI Aaron' How can ‘AI Aaron’ help? As ‘AI Aaron’ is trained off all of the Mastering Google Ads course documents ‘AI Aaron’ can: Answer any course related qu...

by Aaron Young — Feb 17, 2025 demand gen campaigns 2025 google ads demand gen google ads optimization ppc strategies youtube shorts advertising

The Future of Google Ads: Why Fundamentals Matter More Than Ever

See how Aaron and the Define Digital Academy team can help you with Google Ads coaching or boutique account management. Apply Now There’s been a lot of noise about AI taking over Google Ads. Some say specialists will become obsolete. Others argue that automation will make running campaign...

by Aaron Young — Feb 10, 2025 ai in google ads ai-driven marketing google ads automation google ads future performance max strategy ppc fundamentals

The Power of Storytelling in Google Ads: Lessons from Isaac Rudansky

See how Aaron and the Define Digital Academy team can help you with Google Ads coaching or boutique account management. Apply Now When you think of Google Ads, storytelling probably isn’t the first thing that comes to mind. Most advertisers focus on numbers—click-through rates, conversion...

by Aaron Young — Feb 03, 2025 advanced google ads techniques conversion rate optimization digital marketing strategies google ads optimization google ads strategies google ads tips paid advertising trends 2025 performance max campaigns ppc campaign optimization scaling google ads campaigns

How Can I Become An Expert In Google Ads?

A common question I get is… “how can I become an expert in Google Ads”. The fact is that Google Ads is easier than ever to learn, BUT it is much harder now to master. This is because as Google has: Simplified the campaign set-up process Taken more control of writing ad copy & creating ad a...

Jan 27, 2025 advanced google ads techniques conversion rate optimization digital marketing strategies google ads optimization google ads strategies google ads tips paid advertising trends 2025 performance max campaigns ppc campaign optimization scaling google ads campaigns

The Truth About Performance Max and Demand Gen in 2025 – And How to Use Them Correctly ✅

My newly improved Google Ads Mastery Community is launching this week! 🎉 Join Now for an exclusive 20% lifetime discount on membership, which means you get direct support from Aaron & the Define Digital Team for only $2.64 a day. See a preview now 👇 Google Ads Mastery Community [Inside Look...

by Aaron Young — Jan 20, 2025 advanced google ads techniques conversion rate optimization digital marketing strategies google ads optimization google ads strategies google ads tips paid advertising trends 2025 performance max campaigns ppc campaign optimization scaling google ads campaigns

Welcome to Aaron Young's Google Ads Espresso ☕️

Congratulations to Han! 🏆 The winner of our pre-registration competition for purchasing Mastering Google Ads [All Access]! As part of her prize, she has earned 2 x 1-hour coaching sessions with Aaron Young. Stay tuned for our next competition, where you could win personalized support from Aaron!...

by Aaron Young — Jan 13, 2025 advanced google ads techniques conversion rate optimization digital marketing strategies google ads optimization google ads strategies google ads tips paid advertising trends 2025 performance max campaigns ppc campaign optimization scaling google ads campaigns

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Google Ads Espresso

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