Stop Guessing, Start Scaling:
Unlock the Full Potential of Google Ads
Learn my proven strategies that drive consistent leads or skyrocket e-commerce sales — whether for your business or your clients.
Learn to turn every dollar spent into measurable growth!
Mastering Google Ads
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Google Ads used to be simple...
You could add some keywords, write some ad copy and then just wait for sales to roll in.
Those days are now gone, long gone.Â
This is because the way people are searching is changing FAST with Google Search incorporating conversational AI search into everyday searches.
The way that you approach & use Google Ads needs change!
While the strategies needed for success with Google Ads have changed the core foundations of:
- Targeting the right keywords
- With the right ads
- And then sending them to a high converting landing pageÂ
Is still (and will always be) how you have sustained success with Google Ads.
Unfortunately, too many people have gotten lost in all of the changes and that is why you will see different strategies from different people.Â
The problem is that many of these strategies are untested, so in reality they are just theories not strategies.Â
Trust me I get it, trying to piece together a strategy that works from other people’s random videos and blog posts is confusing and the results for your business are underwhelming.
This is why I have put together a single trusted source that you can use, a step-by-step process to follow for creating and optimising profitable Google Ads campaigns.
One that is built upon core principles that work, NOT “hacks” and short term “tricks” from people who are just looking to create a viral post or video.
To put it simply this is the Google Ads course that I wish was available when I started my first Google Ads campaign in 2010 - for my first business.
My new course - Mastering Google Ads - is all of the core strategies that I have learnt from:
- 15 years of managing Google Ads campaigns from small businesses spending $1,000 a month to large multinational brands spending over $750,000 a month on Google Ads
- Over 1,000 individual Google Ads coaching calls with business owners and Google Ads specialists
- Other leading Top 1% Google Ads & digital marketing expertsÂ
Put together in an actionable step by step process so that you can build upon your current knowledge level with Google Ads and apply the extra learnings to your current Google Ads campaigns.
Whether you are brand new to Google Ads and starting your first campaign, or an experienced Google Ads manager who wants to take your skillset and the results you are seeing with Google Ads to the next level - Mastering Google Ads is for you.
What Previous Students are saying about Aaron Young
George Clements
I really started learning Google Ads with Aaron's first course and who knows where my business - The Paid Search Co - would be here without the Google Ads teaching that I got from Aaron. Aaron’s training allowed me to scale my agency fast, in under 2 years. I now have over 30 clients that spend between 1,000,000 - 5,000,000 a year on Google Ads.
Ed Salazar
Can't recommend Aaron Young enough as a Google Ads mentor. Since starting his program, we've seen incredible growth in our business - Snore Less Now. Our sales are now 5 times what we were doing before! He's super knowledgeable and he focuses on educating you so you can handle things yourself down the line. If you want top-notch coaching, don't wait to sign up with Aaron.
What Will You Learn?
Since I started my first Google Ads campaign back in 2010 I have taken note of everything.
What’s worked, and what hasn’t.
This is how Mastering Google Ads gives you a clear framework for creating & optimising profitable Google Ads campaigns for your business or your clients business.
What is Google Ads?
Before you can master Google Ads you need to understand the core mechanics that drive each Google Ads auction.
The Different Types of Google Ads Campaigns
Each different campaign type in Google Ads works differently and needs to be used for different scenarios. When you understand how each campaign works you can then plan your best account structure.
Keyword Research Done Right
The way keywords work has changed dramatically over the past 2 years, so in this lesson I take you through the tested & updated keyword strategies that are working now.
Create Ads that get Clicks & Conversions
Ad Copy in Google Ads is a highly undervalued skill. Learn the 4 core elements that your ads need to get clicks and conversions.Â
Landing Pages that Convert
Even perfect Google Ads campaigns don't convert if you are sending people to poor landing pages. Learn the 5 data driven elements - from over 10,000 user tests - for high converting landing pages.Â
Conversion Tracking for Google Ads
Without the right data in Google Ads you cannot make the right optimisations. Learn my step by step process for setting up offline conversions.
Use the Right Campaign at the Right Time
Every campaign in your Google Ads account needs to have a purpose! I show you how & when to use each campaign type.Â
Optimise Your Google Ads Campaigns with my S.T.A.B method
Optimising your Google Ads campaigns needs to be systematic, which is why I have created this easy to follow method focussing on the 4 core elements of optimising Google Ads.
Step by Step Optimisation Videos
Learn how to complete every Google Ads optimisation action you need to complete in Google Ads with 23 short & easy to follow videos.Â
Learn How to Use Smart Bidding Strategies the Right Way
Adding a Max Conversion or Max Conversion Value strategy to your campaign can be the best or worst decision for your account. Learn how these bidding strategies work so you can use them in the right situations.
Become a True Expert with Mastering Google Ads [ALL ACCESS]
Additional to the 10 modules in Mastering Google Ads with this option you get an extra 3 modules.
Scaling Google Ads Campaigns
Learn the ONLY proven ways that you can profitability scale your Google Ads campaigns.
HINT: there are only 2 ways.
Playbook for Lead Generation
Since 2010 I have used Google Ads to generate high quality leads for 100s of businesses, let me show you my exact process & structures.
Playbook for eCommerce
I have helped start-ups & large brands increase their sales. These are the strategies I use for brands spending $1k - over $750k p/month
Are You Ready to Start Mastering Google Ads?
21 Day Money Back Guarantee
I’ve put everything into Mastering Google Ads because not only do I want you to be able to confidently set-up and manage Google Ads campaigns to build your business but I want to guarantee you that you will not fail.
And to make it a no-brainer deal for you I’m giving you a 21 day 100% money-back guarantee with your purchase of Mastering Google Ads today.
That’s right: Go through the course, check out the bonuses, follow the steps, put in the work, and if you don’t love it in the first 21 days of your purchase, send me an email and I’ll refund you immediately. No questions asked, and no begging from you required.
If Mastering Google Ads doesn’t work for you, I’d much prefer for you to take your money and invest it where you will be happier and get results. I just want you to discover how powerful Google Ads can be for your business and I’m confident you will!
Meet Your Mentor
Hi, my name is Aaron Young and I am a self confessed Google Ads nerd.
I started my first Google Ads campaign back in 2010 for my own business - a villa resort in Bali - and ever since then I have been hooked.
I have managed Google Ads campaigns for small businesses with budgets of less than $1,000 per month all the way up to large multinational companies with budgets of over $750k per month like Suzuki, Omega & Swisse.
In 2022, I started Define Digital Academy with the sole purpose of teaching individual business owners & Google Ads specialists exactly how to get Google Ads to be profitable for any business.
Currently, I:
- Have the largest Google Ads Only Channel on Youtube (over 95k subscribers)
- Have taught over 5,000 people through my courses
- Have Coached over 1,000 people with their Google Ads campaigns
- Still run Google Ads campaigns with individual budgets of over $750k p/month
