In 2025, Google Shopping optimisation is more important than ever for e-commerce businesses aiming to thrive in a highly competitive marketplace. With consumer behaviors constantly evolving and Google Ads continuously updating its features, staying ahead requires a strategic approach. The right optimisations can significantly impact visibility, click-through rates, and ultimately, your bottom line.

This guide focuses on two essential strategies that will help you maximize your Google Shopping campaign performance this year. Whether you’re a seasoned advertiser or just starting out, these actionable tips will ensure your campaigns deliver measurable results and keep you ahead of the competition.

How to Optimise Product Titles for Better Google Shopping Results

Your product titles are one of the most critical elements of your Google Shopping campaigns. They determine not only whether your ads appear for relevant searches but also how enticing they are to potential customers. By optimising your product titles with targeted, high-performing keywords, you can improve both your visibility and conversions. 

A well-optimised title can make your product stand out in a crowded shopping carousel, while a generic or incomplete title may leave your listing overlooked. Google’s algorithm prioritizes titles that align with user search intent, so ensuring they are both relevant and descriptive is key.

Here's how to get started:

Conduct Keyword Research for Effective Product Titles

Begin by identifying the search terms your potential customers are using. Use tools like Google Ads Insights, Google Keyword Planner, or third-party platforms to uncover high-performing keywords. Look for terms that closely match your product offerings and have a balance of search volume and relevance.

For instance, if your store sells bedding, terms like "organic cotton bedsheet" or "luxury duvet cover" might outperform generic ones like "bedsheet" or "duvet."

Implement a Formula for Title Optimisation

A structured formula can ensure your titles are both informative and optimized. Here’s an example:

[Brand] + [Product Type] + [Key Feature]

For example:

• Original: “Pillow”
• Optimised: “Contour Pillow - Memory Foam - Anti-Snore Support”

This simple change makes your product more relevant and appealing to shoppers searching for specific features.

Start Small and Scale Strategically

If your store has an extensive product catalog, don’t feel overwhelmed. Start with a few high-performing categories, apply the optimisation strategies, and monitor the results. Gradually scale the process across your inventory once you’ve fine-tuned the approach.

Pro Tip:

A/B test your updated product titles to see what resonates best with your audience. Google Ads Experiments is a great tool for running these tests and tracking performance differences.

Improve ROI with Location-Based Targeting for Google Ads

Location-based targeting is a powerful optimisation strategy that allows you to focus your advertising budget on areas where your products perform best. By analyzing geographic data and tailoring your campaigns to high-performing locations, you can maximize ROI while reducing wasted spend. 

Consumer behavior varies significantly across different regions. Factors like local demand, purchasing power, and cultural preferences all influence how well your ads perform in specific areas. 

For instance, if you sell seasonal products like winter clothing, targeting colder regions during the winter months can lead to higher conversions compared to running a blanket campaign nationwide. Here’s how to implement this strategy effectively:

Analyze Location Performance Data

Start by reviewing location-based performance data in your Google Ads account. Navigate to the "Locations" tab in your campaign settings and filter the data by key metrics, such as:

• Cost per conversion: Identify areas where your spend yields the best results.
• Click-through rate (CTR): Determine which regions have the most engaged audiences.
• Conversion volume: Highlight locations generating the most sales or leads.

By segmenting your data, you can quickly spot trends and uncover opportunities to optimize your targeting.

Exclude Underperforming Locations

Not every location will deliver value for your campaign. If a region consistently shows high ad spend with little to no conversions, consider excluding it from your targeting. For example:

• If a specific city has spent $200 in ad budget without generating a single conversion, it may be worth excluding to free up budget for better-performing areas.
• Set thresholds that align with your business goals to make data-driven decisions about exclusions. 

Enhance Targeting with Advanced Techniques

Beyond exclusions, you can refine your location-based targeting further by layering additional data:

• Demographics: Focus on locations with a higher concentration of your target audience based on age, gender, or household income.
• Device and time insights: Analyze whether mobile users in certain regions perform better at specific times and adjust your bids accordingly.

For example, if your product is popular among younger audiences, you might find better ROI by targeting urban areas with high smartphone usage during evening hours.

Pro Tip:

Combine location-based targeting with Performance Max campaigns to amplify your efforts. Performance Max can help identify under-tapped locations and audiences while automating optimisations for better results.

By leveraging location-based targeting, you can direct your budget to the most profitable regions, minimize waste, and boost the overall performance of your Google Shopping campaigns.

Bonus Tip: Feed Management for Maximum Optimisation

A clean and accurate product feed is the foundation of successful Google Shopping campaigns. Without an optimized feed, even the best strategies can fall short. Here’s how to maintain high feed quality:

• Image Optimisation: Ensure all product images are high-resolution and meet Google’s requirements.
• Detailed Product Descriptions: Use concise yet keyword-rich descriptions to make your products more appealing to shoppers.
• Inventory Updates: Regularly sync your product feed to reflect accurate stock levels and pricing.

These strategies, combined with a commitment to testing and refining your approach, will help you stay competitive in the evolving e-commerce landscape. Remember, Google Shopping optimisation is not a one-time effort—it’s an ongoing process that can drive long-term growth for your business.

👉 Simplify Google Ads Strategies for Better Results!