Top 2 Google Shopping Campaign Optimisations You Need in 2025
Dec 23, 2024In 2025, optimising Google Shopping campaigns is essential for e-commerce success. With rising competition and evolving trends in Google Ads, strategic campaign management can set your business apart. This blog post highlights two proven optimisation strategies to maximize your campaign performance and drive measurable results. These tips are part of my Get Google Ready series, designed to provide actionable insights for Google Ads success.
How to Optimise Product Titles for Better Google Shopping Results
Your product titles play a critical role in determining the search terms that trigger your ads. By refining your titles with high-performing keywords, you can significantly improve your click-through and conversion rates. Here’s how:
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Analyze Search Terms: Use the Google Ads Insights and Reports tool to identify the search terms generating the most clicks for your products. Focus on terms that align closely with your product offerings.
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Update Product Titles: Incorporate relevant, high-performing search terms into your product titles. For example, if “anti-snore pillow” is driving clicks but isn’t included in your product title, update it to reflect this term. This small adjustment can lead to more clicks and conversions.
✨ Pro Tip: If your store has thousands of SKUs, start with a few product categories. Test the strategy, gather results, and use the data to expand the approach across your inventory.
Improve ROI with Location-Based Targeting for Google Ads
Location-based targeting is a powerful way to refine your campaigns and focus on regions where your ads perform best. Here’s how to make it work:
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Review Location Performance: In your campaign settings, navigate to the Locations section. Filter the data by cost and conversions to identify areas where ad spend isn’t yielding results.
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Exclude Underperforming Locations: If certain regions show high spend with no conversions, consider excluding them. For example, you might exclude a location after spending $200 without seeing returns, depending on your business goals and campaign objectives.
This strategy works especially well for supporting campaigns that complement other channels like Performance Max or Search.
👉 Simplify Google Ads Strategies for Better Results!
Final Thoughts
By implementing these two strategies—optimising product titles and refining location targeting—you’ll be well on your way to improving your Google Shopping campaign performance in 2025. These simple yet effective actions can help you stay competitive and achieve measurable results.
