![Get more sales with Google Ads](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/blogs/2147493489/images/W6QCK0xxSC29LmZHCHLq_Rivision_6.png)
Over the past couple of months Google Ads has quietly added a new reporting feature to Performance Max campaigns which - when used correctly - allows you to very quickly scale and increase the profit margins of your performance max campaigns.
By correctly using this new feature I was able to double the amount of sales for an eCommerce brand over a period of 6 weeks while also:
- Cutting their acquisition costs in half
- Doubling their profit margins
This is the just the beginning for this brand as we are now in the process of scaling this account.
So that you can also see the same type of results in your campaigns in this video I am going to take you through what the new feature is and more importantly how you can use this to increase the results of your Performance Max campaigns.
The new feature that Google Ads has added is that when you are in your overview for a single Performance Max campaign you can see 2 new cards being:
- Ave. Target ROAS
- Ave. Target CPA
CATEGORIES
All Categories ad copy tips ad copywriting ad copywriting tips ad rank ad targeting ads campaigns ads competitor ads optimisation ads warning advanced google ads strategies advanced optimisation advertising tool affiliate marketing agency structure ai in marketing artificial intelligence audience optimisation best google ads campaign for businesses best google ads strategy 2025 best practices bidding strategies black friday google ads boost conversions boost performance brand campaigns brand storytelling broad match keywords call only campaigns call reporting campaign optimisation campaign review campaign set up cheaper clicks choosing the right google ads campaign conversion growth conversion tracking cost-effective google ads campaigns demand gen demand gen campaigns digital advertising digital agency digital agency experience digital marketing digital products display campaign display campaigns dynamic keywords e-commerce ad strategies e-commerce profitability e-commerce setup ecommerce ecommerce campaign strategy enhance optimization enhance targeting first-party data foundational google ads principles freelancing freelancing guide ga4 conversion tracking setup google ads google ads 2025 google ads ad copy google ads auction google ads audiences google ads automation google ads beginners google ads best practices google ads bidding strategies google ads budget google ads campaign google ads campaign management google ads campaign structure google ads campaign success google ads campaign types google ads campaigns google ads checklist google ads conversion tracking google ads conversions google ads copy google ads cost google ads cpc google ads ctr google ads display campaigns google ads ecommerce strategy google ads expert google ads for business google ads for online stores google ads for small businesses google ads fundamentals google ads funnel strategy google ads ga4 integration google ads headlines google ads in 2025 google ads keyword match types google ads keyword research google ads optimisation google ads optimisations google ads optimization google ads optimization for small budgets google ads peformance google ads performance max google ads recommendation google ads responsive search ads google ads roas optimization google ads shopping campaigns google ads strategies google ads strategy google ads strategy 2025 google ads structure google ads support google ads tips google ads tips 2025 google ads tools google ads tutorial google ads tutorial 2025 google analytics 4 (ga4) google marketing live google search campaigns for beginners google shopping google skillshop google updates 2024 googleads feature googleads optimisation growing business headline optimization high ctr strategies holiday sales campaigns how to set up google ads campaigns implementing optimization improve ads improve ads strength improve campaigns improve google ads conversion rates increase cost per click key optimisations key strategies keyword research keyword research tips landing page landing page optimization landing pages low-budget google ads tips marketing strategies mastering google ads maximise conversions maximize conversions maximize spending maximized conversion value maximized conversions maximum conversions optimising campaigns optimize google ads campaigns peformance max campaigns performance analysis performance max performance max campaign performance max campaigns pmax vs demand gen ppc automation ppc optimization strategies profitable ads profitable freelancer quality leads remarketing strategies scale campaigns scale your income scaling business scaling google ads campaigns search ads search campaigns search optimisation segment products service based businesses set up guide shoppping campaigns small budget google ads strategies smart bidding strategies smart investment social-based advertising step by step guide storytelling in marketing universal analytics migration video ads video campaign video campaigns website youtube video ads