Step-by-Step Guide to Setting Up Google Ads Display Campaigns for 2025
Nov 18, 2024Looking to maximize your ROI with Google Ads in 2025? Display campaigns are a powerful way to build brand recognition, retarget potential customers, and reach new audiences with visually engaging image ads.
This blog post is part of my Get Google Ready for 2025 series, where I walk you through setting up and optimizing all types of Google Ads campaigns. Follow these steps to master display campaigns and enhance your Google Ads performance.
Why Use Google Ads Display Campaigns?
- Boost Brand Awareness: Your ads are seen multiple times, building familiarity and trust.
- Cost-Effective Engagement: With PPC bidding, you only pay for clicks while still gaining exposure.
- Support for Other Campaigns: Display ads complement search and shopping campaigns, enhancing overall account performance.
Key Tips Before Starting Your Display Campaign
Before setting up a display campaign, ensure the following:
- Audience Size: Build audiences of at least 1,000 users. Check this in the Audience Manager under Tools in Google Ads.
- Creative Assets: Prepare image and logo assets following Google’s display ad specifications.
Step-by-Step Setup for Google Ads Display Campaigns
1. Create Your Campaign
- Open Google Ads and click New Campaign.
- Select your goal: Leads or Sales work well for performance-focused campaigns.
2. Define Campaign Details
- Choose Display Campaign as your type.
- Add your website and create a logical campaign name (e.g., “Remarketing - Display Campaign”).
3. Configure Settings
- Locations and Languages: Target relevant regions and set your language preferences.
- For remarketing, ensure you target all locations where your users are present.
- Budget: Start with 5–10% of your total ad spend.
- Bidding Strategy:
- Choose Maximize Conversions for direct results.
- Use Viewable Impressions for campaigns focused on brand awareness.
4. Add Audience Targeting
- Select Audience Segments based on your goals:
- Remarketing: Focus on users who visited your website but haven’t converted.
- Awareness: Target demographics, interests, and website placements.
- Optimized Targeting:
- Disable for remarketing to keep your focus narrow.
- Enable for top-of-the-funnel campaigns.
5. Create and Customize Ads
- Upload Images and Logos: Ensure they are visually appealing and meet Google’s ad specs.
- Craft Headlines and Descriptions: Use high-converting copy from other campaigns.
- Test Ad Variations: Experiment with different combinations to identify top performers.
Advanced Tips for Optimizing Your Display Campaigns
- Leverage Remarketing: Prioritize re-engaging users who’ve already shown interest in your brand.
- Focus on Conversions: Set up conversion tracking to measure ROI effectively.
- Use Targeted Placements: Refine ad placement by selecting specific websites, apps, or YouTube channels.
- Monitor and Adjust: Regularly review your campaign’s performance to tweak bids and targeting for better results.
👉 How to Set Up Your Google Shopping Campaigns for 2025: A Complete Step-by-Step Guide
Get Google Ready for 2025
This post is part of my Get Google Ready for 2025 series, where I cover all aspects of Google Ads strategy.
By following these steps, you’ll create display campaigns that not only enhance your Google Ads performance but also contribute to your overall business growth. See you in the next post!
