New Dashboard - Performance Max Campaign Set Up Guide
Jun 07, 2023Google Ads is currently undergoing a transition to a new dashboard. Although all the features from the old dashboard are still available, the design and layout have been revamped.
In response to numerous requests, I will guide you through the process of setting up a Performance Max campaign in this video.
Performance Max is the latest campaign type introduced by Google Ads, released in late 2021. It differs from other campaigns in the following ways:
- Comprehensive Ad Coverage:
With Performance Max, you can reach audiences across all of Google's advertising networks, including search, shopping, display, YouTube, and Gmail. - Built-in Discovery and Remarketing:
This campaign type incorporates discovery and remarketing functionalities. In the discovery phase, Performance Max targets users even before they complete a related product search. In the remarketing phase, it continues to display your ads to users who have clicked on your ad or visited your website.
Now, to see the process of setting up your Performance Max campaign, watch my video below. Don't worry if you miss any steps—I have provided an updated Performance Max campaign set-up guide in the video description below.
