How To Set Up Google Ads Display Campaigns
Apr 04, 2022If you want a profitable Google Ads Display Campaign, you need to set up your Google Ads Display Campaigns correctly! Otherwise you are just throwing money away.
The biggest issue that I see with Google Ads display campaigns is that they are USUALLY just set up as an after thought with no real strategy or thought put into the structure that you want to use for your Google Ads display campaign.
For success in Google Ads Display campaigns you need to remember how they work - unlike Google Search campaigns where your ads are triggered when someone completes a specific search term. Google Display ads show up on other websites when the user may be checking the latest news, sports results or trying to find a special gift for their love.
The point being is that when someone sees your Google Display Ad they are not currently in the buying or problem solving mode - in that they are not searching for a specific product or service right now. So with this in mind, to use Google Ads Display Campaigns correctly they should:
- Be used after you have had a search or shopping campaign running for at least 30 days - Have seperate ad groups which are targeting specific audiences
In this video, I will show you the correct structure that you should use for your Google Ads Display Campaign and then also take you through the step by step process to set up your Google Ads Display campaign - THE RIGHT WAY!
