How to Optimise Google Ads Campaigns in 2024 [Part 2]

Welcome back to Part 2 of our series on optimising Google Ads campaigns! As we look ahead to the remainder of 2024 and into 2025, it's crucial to ensure your Google Ads strategies are up-to-date. In this post, I’ll walk you through the advanced optimisation strategies I use to manage campaigns with budgets ranging from $300 per month to $750,000 per month.

Whether you're working with a small budget or running high-spend campaigns, these techniques will help you maximize your return on investment (ROI) and boost your ad performance.

Recap: Google Ads Optimisation [Part 1]

If you missed Part 1 of this series, I covered the fundamentals of Google Ads optimization. From improving your ad relevance to refining your keyword strategy, it laid the groundwork for running successful campaigns in 2024. One of the highlights was the release of my updated Google Ads Optimisation Checklist—a step-by-step guide to optimizing every key campaign type.

Catch up on Part 1 here: 👉 How to Optimise Google Ads Campaigns in 2024

Updated Google Ads Optimisation Checklist

The Google Ads Optimisation Checklist is designed to help you optimise the six core campaign types in Google Ads. This checklist ensures you're covering all the critical steps necessary to drive results, whether you’re running eCommerce ads or generating leads for your business.

Here’s a breakdown of the six campaign types:

1. Search Campaigns
   Optimise your keyword lists, adjust bidding strategies, and use negative keywords to focus on high-converting traffic.

2. Shopping Campaigns
   Perfect your product feed, optimise titles and descriptions, and use ROAS-based bidding to maximize your ad spend and boost sales.

3. Display Campaigns
   Improve targeting with remarketing, demographic targeting, and optimised ad visuals to increase visibility and engagement.

4. Performance Max Campaigns
   Automate your ads with the right assets and data to allow Google’s algorithm to deliver the best results across multiple channels.

5. Video Campaigns
   Optimise your YouTube ads by focusing on audience engagement and creating compelling, relevant content for better performance.

6. Demand Generation Campaigns
   Use the latest Demand Gen features to target high-intent users, driving conversions through personalized content.

Why This Google Ads Checklist Works for Any Budget

Whether you're managing ads for an eCommerce business or a lead generation company, this checklist is all you need to improve your campaign performance. I’ve applied these exact strategies to campaigns ranging from $300/month up to $750k/month, and they consistently deliver improved ROAS and reduced wasted ad spend.

The best part? These techniques are scalable. You can use them to manage both low-budget and high-budget campaigns with similar success, ensuring your ads are reaching the right audience at the right time.

Key Benefits of Optimising Google Ads in 2024

• Maximize ROI: Proper optimization reduces wasted ad spend and ensures your budget is spent where it matters most.
• Improve Ad Relevance: Highly targeted campaigns mean more relevant ads, leading to higher click-through rates (CTR) and conversion rates.
• Stay Competitive: With Google Ads evolving, staying on top of optimization helps your ads stand out, especially as competition increases in 2024.