How I Use Google Display Campaigns

Google Ads Display campaigns have long been synonymous with remarketing, where image-based ads "follow" users across the internet after they visit a website. While remarketing is undoubtedly powerful, it's essential to recognize that Display ads offer much more potential for businesses. 

In this blog, we'll explore three different ways to leverage Display campaigns, going beyond remarketing to introduce products to new customers, build an email database, and advertise upcoming sales and promotions.

The Power of Remarketing

Remarketing has been a cornerstone of Google Ads Display campaigns for years. It involves showing ads to users who have previously visited your website, encouraging them to return and complete a desired action, such as making a purchase. By keeping your brand top-of-mind, remarketing can significantly improve conversion rates. 

However, to fully harness the potential of Display campaigns, it's important to explore additional strategies that can complement and enhance your remarketing efforts.

Introducing Products to New Potential Customers

Display campaigns are not just about re-engaging previous website visitors; they also serve as an excellent tool to introduce your products or services to new audiences. By carefully targeting specific demographics, interests, or behaviors, you can reach potential customers who may not have encountered your brand before.

Utilize eye-catching and compelling visuals that highlight the key benefits of your offerings to pique the curiosity of the target audience. This approach can be particularly effective in creating brand awareness and driving initial interest, leading to increased website traffic and potential conversions. 

Effective targeting combined with engaging creative content can help establish a strong presence in the minds of new consumers, setting the stage for future interactions and sales.

By expanding your reach and focusing on new customer acquisition through Display campaigns, you can significantly enhance your market presence and drive sustainable growth for your business.

Building a Database for Direct Email Marketing

Beyond driving immediate sales, Display campaigns can play a pivotal role in growing your email database, enabling direct communication with potential customers. Here’s how you can effectively use Display campaigns for this purpose:

Promote Valuable Content or Exclusive Offers:

• Create ads that offer something of value, such as a free eBook, a discount code, or access to a special event.
• Use compelling visuals and clear calls-to-action (CTAs) to entice users to sign up.

Capture Email Addresses:

• Use landing pages with simple and clear forms to collect email addresses.
• Ensure the sign-up process is quick and user-friendly to avoid drop-offs.

Nurture Leads:

• Send a welcome email series to new subscribers, introducing your brand and offerings.
• Provide regular updates, exclusive content, and personalized offers to keep your audience engaged.

Foster Customer Loyalty:

• Use email marketing to build relationships with your subscribers.
• Offer loyalty programs or exclusive deals for email subscribers to encourage repeat business.

Advertising Current Sales and Promotions

Display campaigns are a powerful ally when it comes to promoting time-sensitive sales events. Here’s how you can maximize their effectiveness:

Promote Time-Sensitive Sales Events:

• Use Display ads to highlight upcoming sales events such as Black Friday or seasonal promotions.
• Create urgency with countdown timers and limited-time offers in your ads.

Craft Targeted Ads:

• Website Users: Show ads to users who have previously visited your website, reminding them of the sale.
• Cart Abandoners: Show personalized ads featuring the products they left behind, along with special incentives to complete their purchase.

Encourage Pre-Registration:

• Use Display ads to encourage users to sign up for early access to the sale.
• Collect contact information to send reminders and exclusive offers leading up to the event.

Utilize Engaging Creative Content:

• Design visually appealing ads that grab attention and clearly convey the benefits of your sale.
• Use strong CTAs to drive immediate action.

By following these strategies, you can effectively leverage Google Ads Display campaigns to not only increase immediate sales but also build a valuable database for ongoing marketing efforts.

Conclusion

Google Ads Display campaigns are a versatile and potent tool that extends far beyond remarketing. While remarketing remains an essential strategy, it's crucial to explore the various ways Display campaigns can contribute to your business's success. 

By leveraging Display campaigns to introduce your offerings to new customers, build an email database for direct marketing, and promote time-sensitive sales events, you can maximize the impact of your advertising efforts and achieve greater returns on your investment.