High Converting Landing Pages for Google Ads
Aug 22, 2022You have done the hard work to create an amazing Google Ads campaign with focussed keyword targeting and your ad copy grabs people’s attention and they are clicking on your ads.
BUT the problem is that you are still not getting any conversions.
If this is happening to you the problem is not your Google Ads campaign … it's YOUR LANDING PAGE.
Unfortunately the reason for why many Google Ads campaigns are not profitable is because the website they are using fails to:
- Grab people’s attention
- Effectively communicate your message
- And provide a easily solution (which is to buy your product or book your service 😄)
In this video I am going to take you through the 5 keys elements that your landing page needs to guarantee conversions from your Google Ads Campaign.
1. Attention Grabbing Headline & Image
Debate is continuing on whether you have 3, 7 or 15 seconds to grab someones attention once they are on your website, but whatever your belief is we can all agree that you only have seconds & not minutes to grab someone’s attention when they first visit your website.
If you are any chance of getting a conversion or sale you need to have an attention grabbing headline & image, with all of these elements:
- Focus on the customer
- State the benefits of your product or service
- Make it very clear that this is the product or service they have been searching for!
2. A Clear to action
When it comes to a call to action, you want this to have a single focus with multiple options.
What I mean by this is:
- If you want someone to contact you to directly to book your service give them different ways to contact you
- Or if you want them to purchase your product or service directly give them different ways to complete this action
The main thing you want to stay away from is offering them to: buy your product, or sign up for your newsletter or follow them on social media all at the same time.
To increase your conversion rate you want ONE single message
3. Simple Design with great images & easy to read messages
Sometimes we can tempted to over complicate things and I have seen time and time again simple easily created websites on platforms like Wordpress, Squarespace or Wix generate sales & leads everyday because they have a simple design with great images & easy to read messages
4. Authority Markers, Testimonials & Guarantees
The use of authority marker’s, testimonials & guarantee’s are important as they take the fear out of the buying process.
The well known sales author Zig Ziglar was famous for saying:
“People buy on emotion & justify on logic”
So with the first 3 points of our headlines, images and content we are building emotion, but with your Authority Marker’s, testimonial’s & Guarantees you are providing the logic that the user needs to justify their sale.
5. Simple Easy to use booking or purchase process
Then finally once you have built the emotion and given clear reasons for why your product or service is the best option with logic.
You need to have a very easy & simple purchase process.
If you want an enquiry great options are:
- Call buttons or simple & easy to complete email forms (staying away from multiple step time consuming forms)
- Or if you have an eCommerce store using platforms like Woocommerce or Shopify are an easy to use platform for both the user & business.
