Google Ads Video Campaign Set-Up

I will be taking you through how to set up a Google Video campaign or what many people refer to as Youtube Ads. 

Video campaigns allow you to reach and engage with your audience on YouTube and through Google video partners. When you create a Video campaign, you can choose from different campaign goals, campaign subtypes, and ad formats that tell people about your products and services and get them to take action.

One thing that I need to make very clear is that for success with Video ads is that you need to have specific ad-style videos that follow these 5 principles:

• A strong ‘Hook’ that grabs the users' attention in the first 6 seconds, which makes them want to watch your ads and not skip your ad as soon as they get the chance
• Highlights a problem or builds desire
• Introduces your product as the solution
• Builds trust & authority
• And finally, have a strong & clear call to action

You can follow the link in the description to download my Google Video Campaign Set-up Guide

If you are a beginner, here is a step-by-step guide on how to proceed with a video campaign setup:

Why use video ads?

Creating an effective video ad campaign on Google Ads can greatly increase your brand's visibility, reach potential customers, and boost your online presence. Video ads are especially effective for communicating your brand's story in a more dynamic format - making it easier to convey your message and connect with consumers emotionally.

Types of video ads

Google Ads offers several types of video ad formats, including skippable in-stream ads, non-skippable in-stream ads, bumper ads and display ads.

Skippable in-stream ads are the most common type – they appear at the start of a YouTube video, and viewers can choose to watch or skip it after five seconds.

Bumper ads are shorter (6 seconds) and designed to grab attention quickly. Non-skippable in-stream videos must be watched before progressing to the main content and last between 6 and 15 seconds.

Display ads are small banner ads that can appear on YouTube search results pages, website homepages and other websites. With these different types of video ad formats available, you can tailor your campaigns to fit any budget or goal.

How to set up a Google video ad campaign?

Log in or create a Google Ads account

First, go to ads.google.com and click Login or Create an Account. You'll be prompted to enter your email address and create a password for your account. Then, you'll need to provide additional personal information such as your business name, address, phone number and website URL. Once you have completed this step, you can start creating your video ads

Create a new campaign and select a goal

One of five campaign goals will be listed when you create a new video campaign in your Google Ads account. Sales, leads, website traffic, product and brand consideration, and brand awareness and reach are among these objectives.

Each goal has a distinct function and can be applied depending on the campaign's goal. For instance, choosing the "Sales" goal indicates that your primary objective is to encourage user conversions and purchases.

Selecting the "Brand Awareness and Reach" goal indicates that you want to maximise brand awareness by focusing on the right audiences. Setting a goal is a crucial first step since it will influence the structuring of your campaign and the type of advertising technique you implement afterwards.

In the "Select campaign type" box, choose the video option and click continue.

Set up a campaign budget

Setting up a budget for a video campaign in Google Ads is fairly straightforward. First, you’ll need to decide on how much you are willing to spend and how long the campaign should run.

Then, enter the total budget into Google Ads settings. From there, you can also adjust bidding strategies to ensure that your budget is being used effectively. You can also set daily and lifetime limits on your budget so that no more than the allocated amount is spent at any given time.

Choose your targeting

There are several options available when selecting target audiences for a Google Ads ad to help make sure the proper people are seeing your content.

Demographic information such as age, gender, and income level can be included in the targeting options. Location targeting is also possible by specifying where your ads should appear geographically.

Language targeting can allow you to limit your audience's language abilities in order to reach better those who speak a particular language. Finally, interest targeting makes it easy to narrow your audience down even further based on topics or activities that they may be interested in.

By combining these different types of targeting options, you can effectively reach the perfect audience for your ad in Google Ads.

Create your video ads

Creating video ads for Google Ads is fairly straightforward. First, you’ll need to decide what type of ad you want to create - whether it’s an in-stream, bumper or discovery ad. From there, you will have the option to use their Asset library to create your ad or select one of your videos uploaded to YouTube as a video ad.

If you go with the library option, you need to select an appropriate template from Google Ads that best reflects the message and style of your video. Once the basics are decided upon, you can focus on adding text overlays, music, and visuals to make the ad more engaging.

If you are using one of your existing videos, you can just search for it or copy and paste the video URL from YouTube.

Just as with all ads, you need to enter a compelling title and video description, as well as a great call to action, before hitting the Create campaign button.

Analyse Performance

It's imperative to evaluate the effectiveness of your video campaigns for Google Ads in order to make sure that you are effectively showing your ads to a relevant audience.

You need to consider data like cost per view (CPV), view-through rate (VTR), and complete views to have a better idea of how users are interacting with your advertisement. To streamline your campaigns, make sure you use features like YouTube Analytics, audience insights, and reporting tools that can offer even more precise metrics.

Then, based on this data, make adjustments and changes to ensure the highest potential return on investment for your Google Ads campaigns.