Google Ads Strategy for 2022! Learn What Google Ads Optimisations are working RIGHT NOW
Feb 10, 2022Your overall Google Ads strategy and Optimisations are first things you review BEFORE you look to increase your Google Ads budget.
If you are being told that the only way to increase your performance in Google Ads is to increase your budget - to put it simply you are being told a lie - or the freelancer or agency you are using actually does not know what they are doing.
I know that's Harsh - but its also true!
Before you look to scale your Google Ads campaign or increase your Google Ads budget you need to make sure that you are happy with your current Cost/Conversion - the amount you pay for each conversion or sale in Google Ads.
In order to be able to achieve your desired conversion acquisition cost from your Google Ads campaign, you need to have a clear strategy for Google Ads including:
1. Focus on your Target Market through adding detailed demographics & audiences in Google Ads.
2. Focus on your keyword quality score.
3. Improve Your CTR.
4. Review your Device performance.
In this video I discuss why you need to include these in your strategy and how you can include them in your Google Ads optimisation schedule.
