Copy These Proven Google Ads Strategies For More Sales & Conversions

One of the most frequent questions I encounter during coaching calls and Google Ads account reviews is, "Can you share your advanced Google Ads strategies?" It's a query that resonates with many in the digital marketing world. A quick search for "advanced Google Ads strategies" reveals a myriad of options:

1. Three advanced Google Ads strategies to supercharge your sales.
2. Five advanced Google Ads strategies that garuntees more conversions.
3. Twelve advanced strategies employed by Google Ads experts.

The abundance of choices can be overwhelming, leaving you grappling with whether you need three, five, or a dozen advanced Google Ads strategies for your business. In this article, I aim to demystify the notion of "advanced Google Ads strategies" because, in reality, there are no "Google Ads hacks" or "Google Ads workarounds" that provide long-term success.

The true advanced Google Ads strategy boils down to:

Understanding how each type of Google Ads campaign functions and determining which one aligns best with your business or your clients' businesses.

👉 Which Google Ads Campaign Should You Choose in 2023?

In essence, an advanced Google Ads strategy is about deploying the most suitable Google Ads campaigns for your business while implementing the correct Google Ads structure and optimization strategy. In this article, I will walk you through the process of creating your own Advanced Google Ads Strategy.

1. Choosing the Right Campaign Types: The first crucial step is identifying which types of Google Ads campaigns work best for your business. Once you've made this determination:

2. Budget and Bidding Strategy: The next vital step is devising a plan for budget management and bidding strategies. It's important to note that budgets and bidding strategies are established at the campaign level.

   • Do you want to control budgets based on products or different locations? Let's consider a scenario where you provide three core services as an electrician:

   1. General Electrical maintenance & installation
   2. Air conditioning installation
   3. New home installations or renovations

   Rather than lumping all your services into one campaign, a more effective approach would be to create distinct campaigns, as follows:

   • For General Electrical maintenance & installation, run a search campaign with a focus on Call-Only Ads.
   • Air Conditioning installation also deserves its own search campaign, but in a separate one. This is because the service is seasonal, with higher demand leading up to summer. Separating it allows you to increase budgets during summer and pause or reduce them in winter.
   • Finally, for new Home Installations & Renovations, opt for a Performance Max campaign targeting areas with high new construction and relevant audience segments related to moving.

   This structured approach offers several advantages:

   • You can allocate more budget to the best-performing campaigns. For instance, if your general electrical service campaign is delivering exceptional results, you can increase its budget. Conversely, if the renovation campaign is underperforming, you can delay budget increases until the desired results are achieved.
   • As mentioned earlier, you can pause certain campaigns, like the Air Conditioning campaign during colder months when demand is lower.

In conclusion, this strategy doesn't rely on fancy hacks or quick fixes. Instead, it's about carefully considering the various Google Ads campaign types, their suitability throughout the year, and budget management. By following these steps, you can craft your own effective Advanced Google Ads Strategy.