Google Ads Display Campaign Setup Guide 2024
Dec 12, 2023In this guide we'll delve into the intricacies of setting up Display campaigns – Google's powerful image-based advertising tool.
But before we dive into the step-by-step process, let's navigate through the landscape of who should leverage Display campaigns. While it's uncommon to initiate your advertising journey with Display campaigns, they prove invaluable when used strategically in conjunction with existing campaigns or during high-impact seasons.
When to Use Display Campaigns:
- Retargeting Refined:
- Utilize Display campaigns when you have existing campaigns with a substantial audience, boasting over 1,000 website visitors. In this scenario, a well-crafted remarketing display campaign becomes the catalyst, targeting specific individuals with compelling image ads until they convert.
- Seasonal Surges and Promotions:
- Unleash the power of Display campaigns during promotional or high-spend seasons, such as Black Friday or the launch of a new product or shop. The cost-effectiveness of Display campaigns, approximately 10% of the cost per click compared to search or shopping campaigns, makes them a compelling choice for generating traffic and maximizing your reach.
- Strategic Messaging Amplified:
- Elevate your promotional messaging by incorporating a Display campaign into your advertising strategy. This proves especially effective for reaching your current audiences or tapping into your best-performing audience segments and interest groups within Google Ads.
The Crucial Role of Visuals:
Success in Display campaigns hinges on the images and graphics you deploy. Unlike targeted search ads, people encountering your display ads are often engaged in other online activities like checking emails or browsing websites. To capture their attention, your visuals must stand out and make an instant impact. Remember, the success of your Display campaign is directly correlated to the compelling nature of your visual elements.
As you embark on your Display campaign journey, keep in mind the strategic scenarios outlined above. Whether you're retargeting, capitalizing on a promotional season, or amplifying your messaging, Display campaigns can be a potent weapon in your advertising arsenal. Just remember, the key to success lies not just in the setup but in the captivating visuals that make your campaign impossible to ignore.
