Before you start Google ads…. Watch this
Mar 19, 2025If you're planning to launch a Google Ads campaign, there are four critical factors you need to understand. Ignoring these key elements can result in wasted ad spend and poor performance. Let’s dive into how to set yourself up for success!
Google Ads Only Magnifies What’s Already Happening in Your Business
Google Ads is a powerful advertising tool, but it’s not a miracle cure. If your business has fundamental issues, running ads won’t fix them—it will only amplify your existing results.
Before investing in Google PPC advertising, make sure:
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Your landing page is optimized for conversions.
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Your offer is compelling and relevant to your target audience.
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Your sales funnel is structured to guide leads through the buying process effectively.
Without these elements in place, Google Ads will simply highlight inefficiencies instead of solving them.
Google Rewards Advertisers Who Align with Its Goals
The primary goal of Google Ads is to deliver the most relevant ads that direct users to high-quality landing pages based on their search intent. The algorithm prioritizes advertisers who contribute to this objective.
Google’s revenue depends on ad clicks. If your ads are misleading or irrelevant, users will avoid clicking, and Google will reduce your ad visibility.
To improve your Google Ads Quality Score and increase conversions:
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Create ad copy that aligns with user search intent.
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Ensure your landing pages match the ad promise.
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Focus on improving ad relevance and user experience.
Small Adjustments Can Make a Big Difference
In the 2016 Rio Olympics 100m final:
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Usain Bolt (1st place) – 9.81 seconds
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Justin Gatlin (2nd place) – 9.89 seconds (0.08 seconds behind Bolt)
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Andre De Grasse (3rd place) – 9.91 seconds (0.10 seconds behind Bolt)
The difference between first and third place was just 0.10 seconds!
This principle applies to Google Ads success. Small optimizations—such as refining ad copy, improving landing page load speed, and selecting high-intent keywords—can make a significant difference in your campaign performance.
Start with Search Campaigns for Maximum ROI
With various Google Ads campaign types available—including Performance Max and Demand Gen—it’s easy to get overwhelmed. However, most businesses should begin with Google Search Ads (or Search & Shopping Ads for eCommerce brands).
Why? Because Search Ads help you identify:
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The high-converting keywords for your business.
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The best-performing ad copy that attracts clicks.
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The landing pages that drive the most conversions.
Once you optimize these core components, you can scale with Google Display Ads, YouTube Ads, and Performance Max campaigns.
👉Google Ads Optimisation for 2025: Top Tips to Boost Search Campaign Performance
The Google Ads Success Loop: Optimize for Long-Term Results
Success with Google Ads PPC comes from optimizing in collaboration with Google’s machine learning algorithms. The key is finding the right balance—you don’t want to over-optimize or under-optimize.
Follow this Google Ads optimization cycle:
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Discover – Identify what’s working and what’s not.
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Optimize – Adjust bids, ad copy, and targeting for better performance.
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Wait – Allow changes to take effect before making further modifications.
Many advertisers fail by making too many changes too quickly or not optimizing frequently enough.
To ensure you’re making the right adjustments at the right time, download my Google Ads Optimization Checklist. This resource outlines the essential optimizations you need to perform weekly, monthly, and every 90 days to maximize your ad performance.